Please use this identifier to cite or link to this item:
https://dr.ddn.upes.ac.in//xmlui/handle/123456789/3277
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Mujumdar, Anupam Prashant | - |
dc.date.accessioned | 2021-04-23T07:48:50Z | - |
dc.date.available | 2021-04-23T07:48:50Z | - |
dc.date.issued | 2013-07 | - |
dc.identifier.citation | Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL | en_US |
dc.identifier.uri | http://hdl.handle.net/123456789/3277 | - |
dc.description | Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management) | en_US |
dc.language.iso | en | en_US |
dc.publisher | College of Management and Economic Studies, UPES, Dehradun | en_US |
dc.subject | Dissertation | en_US |
dc.subject | Business Administration | en_US |
dc.subject | Oil and Gas Marketing | en_US |
dc.subject | Oil and Gas Management | en_US |
dc.subject | IOCL | en_US |
dc.subject | BPCL | en_US |
dc.subject | HPCL | en_US |
dc.subject | Customer Expectation Evaluation | en_US |
dc.subject | Brand Awareness | en_US |
dc.subject | Brand Loyalty | en_US |
dc.subject | Brand Market Perception | en_US |
dc.subject | Brand Association | en_US |
dc.subject | Hindustan Petroleum Corporation Ltd. | en_US |
dc.subject | Bharat Petroleum Corporation Ltd. | en_US |
dc.subject | Indian Oil Corporation Ltd. | en_US |
dc.title | Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Post Graduate |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
DI3149.pdf | 4.45 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.