Please use this identifier to cite or link to this item:
https://dr.ddn.upes.ac.in//xmlui/handle/123456789/3277| Title: | Comparing brand equity of petroleum brands among customers & evaluating customer expectations from petro retail outlets |
| Authors: | Mujumdar, Anupam Prashant |
| Keywords: | Dissertation Business Administration Oil and Gas Marketing Oil and Gas Management IOCL BPCL HPCL Customer Expectation Evaluation Brand Awareness Brand Loyalty Brand Market Perception Brand Association Hindustan Petroleum Corporation Ltd. Bharat Petroleum Corporation Ltd. Indian Oil Corporation Ltd. |
| Issue Date: | Jul-2013 |
| Publisher: | College of Management and Economic Studies, UPES, Dehradun |
| Citation: | Under the guidance of Mr. C. M. Dharmik, Chief Regional Manager, Vashi Regional Office, HPCL ; Mr. Prem Slngh, Area Sales Manager - Raigad,HPCL & Mr. Ashok Jadhav, Area Sales Manager - Thane, HPCL |
| Description: | Submitted in partial fulfillment for the requirement of the degree of Integrated BBA (Oil & Gas Marketing) + MBA (Oil & Gas Management) |
| URI: | http://hdl.handle.net/123456789/3277 |
| Appears in Collections: | Post Graduate |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DI3149.pdf | 4.45 MB | Adobe PDF | View/Open |
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